How do you measure success beyond the win rate? Join us for a conversation on the key metrics proposal teams track—cycle time, compliance scores, cost-to-propose, and more. Share what works for your organization, how you use data to improve processes, and creative ways to visualize performance for leadership. Whether you’re a metrics enthusiast or just starting to track KPIs, this session will help you turn numbers into actionable insights for better proposals.

About the Presenter

Rachel Gessel lives in the Memphis area and currently serves as the Treasurer for the APMP Mid-South Chapter. She has worked as a Proposal Writer at NRG Energy, Inc. (NRG) since 2019. With a strong background in writing, editing, and document creation, Rachel has demonstrated her expertise in proposal management, earning a promotion to Senior Proposal Writer in 2023. Rachel holds a Bachelor of Arts in Interdisciplinary Humanities from Brigham Young University, where she graduated magna cum laude. Outside of her professional life, she is an active member of the Germantown Symphony Orchestra and has a passion for music.