Here is a hard truth about proposal evaluation: Tired evaluators do not hunt for your value propositions. They skim right past them . If you want to protect your hard-earned win themes and make your document effortlessly easy to score, you must treat your visual layout as a core strategic tool. Join us this month as we explore how simple, intentional layout choices can format the evaluator's journey and directly improve your win rates. Plus, we will provide phrases you can use when faced with review comments complaining about "too much white space."

About the Presenter

Rachael Towle is the Founder and Owner of Mercury Prime Consulting LLC, where she delivers specialized geospatial, aviation, and infrastructure proposal support to small and mid-size companies.

Her background includes driving proposal success for Atlantic (now WGI Geospatial) and Woolpert. Rachael earned her CF APMP certification within her first year as a proposal manager and has proudly chaired the APMP MidSouth Chapter since January 2024.

She holds a BS in Sociology (Magna Cum Laude). As Chapter President, Rachael is dedicated to fostering a supportive, collaborative environment to help MidSouth continue to grow.