In a competitive proposal environment, subtlety can be a powerful differentiator. This session explores the strategic technique of ghosting the competition by positioning your solution to stand out by anticipating and countering competitor weaknesses without ever naming them.
Attendees will gain insight into how to ethically shape evaluator perception, align proposal strategy with capture intelligence, and reinforce their value proposition with precision. If your goal is to strengthen your win strategy and elevate your proposal impact, this presentation is designed for you.
About the Presenter
Rachael Towle is a seasoned proposal professional with over a decade of experience supporting federal, state, and local government contracting efforts. Currently serving as Proposal Manager at Woolpert, Rachael leads strategic proposal development across multiple sectors, including geospatial and infrastructure, and is an Associate as part of Woolpert’s Principal Program.
Her career spans roles in document management, business development support, and administrative coordination for organizations such as NASA Marshall Space Flight Center, where she honed her skills in compliance, formatting, and technical documentation. Rachael’s background also includes leadership in nonprofit organizations, showcasing her ability to manage teams, coordinate large-scale events, and drive community engagement.
Rachael holds a Bachelor of Science in Sociology from Athens State University, graduating Magna Cum Laude, and has completed coursework in Accounting Technology and Human Development. She is deeply committed to professional development and industry standards, currently serving as Chair of the APMP MidSouth Chapter, representing proposal professionals across six states. Her APMP involvement reflects her passion for elevating proposal practices and mentoring others in the field.
With a unique blend of technical precision, strategic planning, and people-centered leadership, Rachael brings a dynamic perspective to proposal management—one that’s focused on quality, innovation, and ghosting the competition with confidence.