“I would give you the new contract on the basis of the Executive Summary alone.”

Speaker: Todd Baylor, President, AgileBD

Description: Proposal managers can best drive compelling, coherent proposals when they join pursuit teams at the beginning of a deal cycle. But how does a proposal manager get invited to the pursuit party, even before draft solicitation documents hit the street? Learn how by attending this webinar.

Confidently promise the most compelling executive summary your team has ever seen.

Start with a paint-by-numbers template structured as a persuasive argument. Immediately publish executive summary drafts ─ holes and all. Collaborate with executives, BD/sales, capture, tech solutions and operations to fill in holes with content that will also serve as your most useful sales material ─ from tight conversation messaging and win themes to engaging presentation slides and killer whitepapers.

It turns out that prioritizing the presentation of value to customers throughout the deal cycle encourages productive business behavior across pursuit functions. And nothing is wasted; when full proposal development begins tech writers thank you for a stabilized value proposition and hit the ground running.

ALL HAIL THE PROPOSAL MANAGER!!

3 Key Take-Aways:

1.       Executive summary components are the most effective business development artifacts.

2.       Executive summary development is a team sport. All pursuit team members should “have their name on” content elements.

3.       Pursuit team members increase business productivity by focusing on value proposition elements intended for customer consumption.

Todd Baylor is a software engineer by trade. He managed technology development teams, programs, and business units in commercial and government sectors before shifting to focus on business growth activities. He authored Agile Business Development (https://www.amazon.com/dp/1965161693) and founded AgileBD™:

• To empower business growth teams and individuals over processes

• To relentlessly deliver compelling value propositions throughout the deal cycle

• To transform growth organizations by applying Agile techniques to business development, capture and proposal management. 

Todd helps companies develop concise, visual, and compelling value propositions -- from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. 

Bid teams have applied AgileBD™ to win $12B in contract awards.