From the beginning of time, Proposal Managers have suffered from the job creep of capture responsibilities outside of their expertise and job role. While proposal and capture roles are distinct in theory, we often find that we are expected to connect strategy to execution, translate customer insight into win themes, and keep everyone aligned, all while hitting proposal deadlines.

This webinar is for Proposal Managers who find themselves wearing the capture hat — sometimes reluctantly, sometimes by necessity. We’ll talk candidly about what capture activities actually matter to proposal success, which ones you can realistically handle, and where you should stop trying to do it all yourself. Grounded in APMP best practices but firmly rooted in real-world experience, this session offers practical guidance for turning capture insight into stronger proposals, delegating effectively, and protecting both proposal quality and your own sanity.

If you’ve ever thought, “This isn’t technically my job… but someone has to do it,” this webinar is for you.

About the Presenter

Caroline McLaughlin is a Senior Manager of Proposals and Knowledge with a passion for the entire BD and Proposal process. She is proud to lead the Proposal Team at Professional Contract Services, Inc. (PCSI) — a social enterprise and federal contractor dedicated to enhancing the lives of people with disabilities through employment, advocacy, partnerships, and innovation.

Caroline is a Microsoft Office Specialist Expert with BA in English from the University of North Florida and an MS in Library and Information Science from the University of South Carolina, with additional graduate studies in Information Architecture from Florida State University.