Ever hit that “now what?” wall right after kickoff? This session dives into content planning as your proposal team’s secret weapon — turning RFP requirements into a clear, strategic roadmap before anyone starts drafting. It’s all about getting alignment fast, locking in ownership + compliance early, and weaving in win themes from the start — so the whole process feels cleaner, quicker, and way more confident heading into proposal reviews. 

About the Presenter

Rosalia Pettinato-Einhorn, CF APMP 
Proposal Manager | Woolpert

Rosalia is a proposal marketing professional with six years of experience helping A/E firms win public- and private-sector work. An APMP Certified Foundation (CF) professional, she enjoys blending strategy, storytelling, and design to create proposals that are both compliant and compelling. She holds degrees in Business Marketing and Visual Communications / Graphic Design, bringing a well-rounded, creative approach to proposal development.

Outside of work, Rosalia loves cooking Italian food and unwinding on long walks with her German Shepherd, Eiffel—usually her favorite way to recharge after a deadline.