A trending topic in Proposal Management, Knowledge Management (KM) is crucial for business development in 2025.

KM, in short, is a standardized methodology for delivering the right information to the right people at the right time and in the right format to win new business. In this APMP MidSouth presentation, learn how to maximize the value of your proposal content, lessons learned, best practices, customer-related knowledge, and deal-crafting expertise. We will discuss the integration of technology and KM, cultural change and knowledge sharing, tacit versus explicit knowledge, and effective strategies to cope with rapid information growth.

Presenter Bio

Caroline McLaughlin is a Knowledge Manager with a passion for transforming information chaos into clarity. With a background as a reference librarian and proposal coordinator, she specializes in designing digital repositories that ensure no draft, resource, or insight is ever lost. Caroline is a Microsoft Office Specialist Expert with BA in English from the University of North Florida and an MS in Library and Information Science from the University of South Carolina, with additional graduate studies in Information Architecture from Florida State University. At Professional Contract Services, Inc. (PCSI), she leads knowledge initiatives for the BD wing of a $250M Government contractor.