10/3/25

How Compelling Executive Summaries Enable Proposal Managers To Take Over The World | Todd Baylor

Speaker: Todd Baylor, President, AgileBD Description: Proposal managers can best drive compelling, coherent proposals when they join pursuit teams at the beginning of a deal cycle. But how does a proposal manager get invited to the pursuit party, even before draft solicitation documents hit the street? Learn how by attending this webinar. Confidently promise the most compelling executive summary your team has ever seen. Start with a paint-by-numbers template structured as a persuasive argument. Immediately publish executive summary drafts ─ holes and all. Collaborate with executives, BD/sales, capture, tech solutions and operations to fill in holes with content that will also serve as your most useful sales material ─ from tight conversation messaging and win themes to engaging presentation slides and killer whitepapers. It turns out that prioritizing the presentation of value to customers throughout the deal cycle encourages productive business behavior across pursuit functions. And nothing is wasted; when full proposal development begins tech writers thank you for a stabilized value proposition and hit the ground running. ALL HAIL THE PROPOSAL MANAGER!!

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