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      <image:title>Events - Content Planning: Your Proposal Team’s Secret Weapon - About the Presenter</image:title>
      <image:caption>Rosalia Pettinato-Einhorn, CF APMP  Proposal Manager | Woolpert Rosalia is a proposal marketing professional with six years of experience helping A/E firms win public- and private-sector work. An APMP Certified Foundation (CF) professional, she enjoys blending strategy, storytelling, and design to create proposals that are both compliant and compelling. She holds degrees in Business Marketing and Visual Communications / Graphic Design, bringing a well-rounded, creative approach to proposal development. Outside of work, Rosalia loves cooking Italian food and unwinding on long walks with her German Shepherd, Eiffel—usually her favorite way to recharge after a deadline.</image:caption>
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    <loc>https://www.apmp-midsouth.org/events/march2026</loc>
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    <lastmod>2026-03-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/bd93ef79-d514-4830-a2ed-1ccaf4ccb38d/Caroline_McLaughlin_2.png</image:loc>
      <image:title>Events - Wearing the Capture Hat as a Proposal Manager: What to Do, What to Delegate, and What to Stop Doing - About the Presenter</image:title>
      <image:caption>Caroline McLaughlin is a Senior Manager of Proposals and Knowledge with a passion for the entire BD and Proposal process. She is proud to lead the Proposal Team at Professional Contract Services, Inc. (PCSI) — a social enterprise and federal contractor dedicated to enhancing the lives of people with disabilities through employment, advocacy, partnerships, and innovation. Caroline is a Microsoft Office Specialist Expert with BA in English from the University of North Florida and an MS in Library and Information Science from the University of South Carolina, with additional graduate studies in Information Architecture from Florida State University.</image:caption>
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    <loc>https://www.apmp-midsouth.org/events/feb2026</loc>
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    <lastmod>2026-01-27</lastmod>
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      <image:title>Events - Members Speak: Building the Chapter You Want</image:title>
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    <lastmod>2025-12-09</lastmod>
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    <lastmod>2025-12-09</lastmod>
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    <loc>https://www.apmp-midsouth.org/events/coffeetalk0125</loc>
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    <lastmod>2025-12-09</lastmod>
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    <loc>https://www.apmp-midsouth.org/events/jan2025</loc>
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    <lastmod>2025-12-09</lastmod>
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    <loc>https://www.apmp-midsouth.org/events/nov-25</loc>
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    <lastmod>2025-10-14</lastmod>
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    <loc>https://www.apmp-midsouth.org/events/oct-25</loc>
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    <lastmod>2025-09-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/9cef9f85-39a1-4f74-bd45-3401857a37bc/Todd+Baylor+Headshot.jpg</image:loc>
      <image:title>Events - How Compelling Executive Summaries Enable Proposal Managers To Take Over The World - Todd Baylor is a software engineer by trade. He managed technology development teams, programs, and business units in commercial and government sectors before shifting to focus on business growth activities. He authored Agile Business Development (https://www.amazon.com/dp/1965161693) and founded AgileBD™:</image:title>
      <image:caption>To empower business growth teams and individuals over processes To relentlessly deliver compelling value propositions throughout the deal cycle To transform growth organizations by applying Agile techniques to business development, capture and proposal management.  Todd helps companies develop concise, visual, and compelling value propositions -- from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation.  Bid teams have applied AgileBD™ to win $12B in contract awards.</image:caption>
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    <lastmod>2025-08-13</lastmod>
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    <lastmod>2025-06-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/97860ed7-0bbf-4ac2-a7d2-48a9533da0d4/WinThemeFormula.png</image:loc>
      <image:title>Events - Mastering the WIN Theme Formula: Strategies to Craft Compelling Federal Proposals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/15712189-ae02-4715-bc54-920d0280e704/Adelicia_Phillips_Headshot.png</image:loc>
      <image:title>Events - Mastering the WIN Theme Formula: Strategies to Craft Compelling Federal Proposals - Adelicia Phillips is a seasoned proposal manager and business development professional with nearly 15 years of experience in compliance program development, business development, process improvement, and strategic proposal development. She currently resides in Fairhope, Alabama with her husband, daughter, and two dogs named Dolly and Jasper. Adelicia holds a Master of Public Administration (MPA) and is highly proficient in proposal best practices, including Shipley. Her leadership and expertise continue to drive the chapter's success and growth.</image:title>
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    <loc>https://www.apmp-midsouth.org/events/july-2025</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/1749154945583-029LGXQAXRX3678BNKRG/KnowledgeManagement.jpeg</image:loc>
      <image:title>Events - Knowledge Management: Maximize the Value of Your Proposal Content &amp;amp; Knowledge Assets - A trending topic in Proposal Management, Knowledge Management (KM) is crucial for business development in 2025.</image:title>
      <image:caption>KM, in short, is a standardized methodology for delivering the right information to the right people at the right time and in the right format to win new business. In this APMP MidSouth presentation, learn how to maximize the value of your proposal content, lessons learned, best practices, customer-related knowledge, and deal-crafting expertise. We will discuss the integration of technology and KM, cultural change and knowledge sharing, tacit versus explicit knowledge, and effective strategies to cope with rapid information growth.</image:caption>
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      <image:title>Events - Knowledge Management: Maximize the Value of Your Proposal Content &amp;amp; Knowledge Assets - Presenter Bio</image:title>
      <image:caption>Caroline McLaughlin is a Knowledge Manager with a passion for transforming information chaos into clarity. With a background as a reference librarian and proposal coordinator, she specializes in designing digital repositories that ensure no draft, resource, or insight is ever lost. Caroline is a Microsoft Office Specialist Expert with BA in English from the University of North Florida and an MS in Library and Information Science from the University of South Carolina, with additional graduate studies in Information Architecture from Florida State University. At Professional Contract Services, Inc. (PCSI), she leads knowledge initiatives for the BD wing of a $250M Government contractor.</image:caption>
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    <loc>https://www.apmp-midsouth.org/events/apmp-midsouth-mixer</loc>
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    <lastmod>2025-05-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/69092cd0-988e-4e8d-a871-777327a4d9f5/2025_MayMeeting_MidSouth_Page_08.jpg</image:loc>
      <image:title>Events - APMP MidSouth Mixer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/1746566004208-YYR52ZWZ1LVUWF0XWVLP/2025_MayMeeting_MidSouth_Page_01.jpg</image:loc>
      <image:title>Events - BPC Nashville 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.apmp-midsouth.org/events/may25</loc>
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    <lastmod>2025-03-18</lastmod>
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    <lastmod>2025-03-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649f737632d0246f0240741c/ea660558-b95d-4650-970b-fc2fe32af30f/Julie+Patel-edit-DSC_4056.jpg</image:loc>
      <image:title>Events - Quality Assurance - Because Good Enough Isn't Enough - April Members Meeting Topic: Quality Assurance - Because Good Enough Isn't Enough</image:title>
      <image:caption>Julie Patel fell into the world of proposals 10 years ago and never looked back. She has managed proposals in a variety of markets and industries, including infrastructure, strategic consulting, and health and human services. Currently the proposal director for Woolpert, Inc., a global architecture/ engineering/ geospatial firm, Julie oversees a team of talented professionals who work closely with their markets and each other to develop high-quality proposals that stay ahead of the competition.</image:caption>
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    <lastmod>2025-03-07</lastmod>
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